Why I Swear by Purple Shampoo for My Color-Treated Hair: An Expert’s Journey to Vibrant Locks

As someone who has navigated the vibrant world of hair color, I’ve often found myself in search of the perfect products to maintain that salon-fresh look. One item that has become a staple in my routine is purple shampoo, a game-changer for anyone with color-treated hair. If you’ve ever noticed unwanted brassiness creeping into your gorgeous blonde or silver locks, you know the struggle all too well. Purple shampoo not only helps to neutralize those pesky yellow tones but also keeps my hair looking vibrant and healthy. In this article, I’ll dive into the magic of purple shampoo, exploring how it works, why it’s essential for color-treated hair, and how it can elevate your hair care regimen to new heights. Join me as we unravel the secrets behind this beloved hair care phenomenon!

I Personally Tried The Purple Shampoo For Color Treated Hair And Here Are My Honest Recommendations

1. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

As someone who has experienced the challenges of maintaining blonde, bleached, silver, or highlighted hair, I have found that the right products can make all the difference. That’s why I am excited to share my thoughts on the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set. This dynamic duo is designed specifically for individuals like me who are looking to enhance their hair color while keeping it healthy and vibrant.

First and foremost, the sulfate-free formula is a significant selling point for me. Sulfates can strip hair of its natural oils, leading to dryness and damage, especially for color-treated hair. By choosing a sulfate-free product like this one, I am giving my hair the gentle care it needs to maintain its moisture balance. This is particularly important for my blonde and highlighted strands, which can often become dry and brittle. With L’Oreal’s EverPure line, I feel confident that I am treating my hair with the respect it deserves.

The brass toning aspect of the shampoo and conditioner is another feature that I absolutely love. Over time, blonde or highlighted hair can develop unwanted yellow or brassy tones, which can be frustrating. This purple shampoo works wonders in neutralizing those tones, leaving my hair looking fresh and vibrant. I have noticed a remarkable difference in the brightness of my hair after just a few washes. The purple pigments do an excellent job of balancing the color, which is something I deeply appreciate.

Moreover, the combination of shampoo and conditioner is thoughtfully designed to work together. The shampoo effectively cleanses my hair while the conditioner provides the necessary hydration and nourishment. After using this set, my hair feels soft, manageable, and looks incredibly healthy. I have even received compliments on my hair’s shine and color, which is always a nice boost to my confidence.

One of the best parts about this product is its versatility. Whether you have blonde, bleached, silver, or brown highlighted hair, this set caters to a wide range of hair colors and types. This makes it an excellent choice for anyone looking to enhance their hair while combating brassiness. It’s comforting to know that I’m using a product that is suitable for my specific hair needs, and I can wholeheartedly recommend it to friends who also struggle with similar issues.

In addition to the exceptional performance of the shampoo and conditioner, I appreciate that L’Oreal Paris is a brand that many of us trust. Their reputation for quality and innovation in hair care products gives me confidence in my choice. I feel like I am investing in a product that not only meets my needs but also aligns with my values as a consumer.

To sum it all up, the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set is a fantastic solution for anyone looking to maintain their hair color while keeping it healthy and vibrant. If you are tired of dealing with unwanted brassiness or dryness, I strongly encourage you to give this set a try. You might just find that it transforms your hair care routine and enhances your overall look.

Feature	Benefit
Sulfate-Free Formula	Gentle on hair, prevents dryness and damage
Brass Toning	Neutralizes unwanted yellow tones, enhances brightness
Shampoo & Conditioner Duo	Works together for optimal cleansing and hydration
Versatile for Various Hair Colors	Suitable for blonde, bleached, silver, and highlighted hair
Trusted Brand	Quality assurance and innovation in hair care

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2. Redken Blondage Color Depositing Purple Shampoo | Neutralizes Brassy Tones In Blonde Hair | With Salicylic Acid | Cool and Ash Blonde Toning Shampoo | For Blonde, Bleached or Highlighted Hair

As someone who has always been on a journey to achieve the perfect blonde, I can’t emphasize enough how crucial it is to maintain that ideal shade without falling victim to brassy tones. That’s why I was thrilled to discover the Redken Blondage Color Depositing Purple Shampoo. This product promises to neutralize unwanted brassy, yellow, and orange undertones, which is something every blonde, bleached, or highlighted hair enthusiast needs in their hair care arsenal.

The first thing that caught my eye about this shampoo is its professional-grade formula. It’s specifically designed for color-treated or chemically-treated hair, making it perfect for anyone who has bleached their hair or added highlights. The inclusion of purple pigments is key here; they instantly tone and enhance the vibrancy of blonde hair while combating those pesky brassiness issues. I found it reassuring that this shampoo not only focuses on color correction but also on strengthening and moisturizing the hair.

One of the standout features of the Redken Blondage Shampoo is the addition of salicylic acid. This ingredient is known for its ability to cleanse and strengthen hair from the core, ensuring that my blonde locks are not just visually appealing but also healthy. The combination of pure violet pigments and this powerful acid works wonders in removing unwanted brassiness, giving my hair that cool and bright finish that I strive for. It’s like having a mini salon treatment right in my shower!

In terms of usage, I appreciate the simplicity of the instructions. Using this shampoo just 2-3 times a week, while allowing it to sit for 3-5 minutes, fits seamlessly into my routine. I love that it’s a quick process, yet it yields such noticeable results. Plus, the anti-brass pigmented formula is enriched with proteins, amino acids, and glycerin, which not only help to maintain my color but also enhance the softness and smoothness of my hair.

It’s clear that the Redken Blondage Color Depositing Purple Shampoo is designed to deliver multiple benefits it cleanses, strengthens, and adds a luxurious softness to my hair. The nourishing properties work to minimize breakage, which is a concern for many of us with color-treated hair. By using this shampoo, I feel confident that I am not just masking the problem of brassiness but addressing the overall health of my hair as well.

If you’re someone who struggles with maintaining the perfect blonde shade, I genuinely believe that investing in the Redken Blondage Shampoo could be a game changer for you. It’s not just about color; it’s about the health, vibrancy, and beauty of your hair. I found that it met all my expectations and then some, and I encourage you to give it a try. Your hair deserves the best treatment possible, and this shampoo can certainly help you achieve that coveted cool blonde look.

Feature	Description
Color Depositing Purple Shampoo	Neutralizes brassy, yellow, and orange undertones in blonde hair.
Salicylic Acid	Strengthens and repairs hair from the core.
Purple Pigments	Instantly tones hair and enhances vibrancy.
Suggested Use	Use 2-3 times a week, leave on for 3-5 minutes.
Additional Benefits	Increases smoothness, shine, and reduces breakage.

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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

As someone who has always valued the beauty and health of my hair, I find the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo particularly impressive. This product is specially formulated for those of us who sport blonde, bleached, silver, or brown highlighted hair. If you’ve ever struggled with unwanted brassy yellow and orange tones, you’ll understand the need for a reliable solution. I can confidently say that this shampoo is a game-changer in maintaining that perfect blonde shade while ensuring my hair remains vibrant and fresh.

The standout feature of this shampoo is its sulfate-free formula. Sulfates can be harsh and stripping, especially for color-treated hair. With L’Oreal’s EverPure Brass Toning Purple Shampoo, I can cleanse my hair without the fear of losing its color or moisture. Infused with hibiscus and purple dye, this shampoo not only tones down those pesky brassy tones but also deeply hydrates my hair. I’ve noticed a significant difference in the overall texture of my hair since I started using it—it feels softer and more manageable, which is a huge plus for me.

For optimal results, the product suggests using it alongside its matching conditioner, 2-3 times a week. This system has become my go-to routine. I lather the purple shampoo into my wet hair, letting it sit for a couple of minutes before rinsing it out. Following this with the conditioner amplifies the toning effect while providing an extra layer of hydration. The result? My hair looks brighter, shinier, and healthier than ever, with a noticeable reduction in brassiness.

Another aspect that resonates with me is the vegan formulation of this shampoo. In today’s world, where conscious consumerism is becoming increasingly important, knowing that I am using a product that is free from sulfates, parabens, and harsh salts gives me peace of mind. L’Oreal Paris demonstrates a commitment to both quality and ethical production, which makes me feel good about my choice. The combination of science and nature in their formulations speaks volumes about their dedication to hair care.

In terms of innovation, L’Oreal Paris has truly outdone themselves with this product. They blend cutting-edge technology with high-quality ingredients to deliver results that not only meet but exceed expectations. I appreciate that they are a total beauty care company, offering a holistic approach to beauty that encompasses everything from hair color to skincare. This reflects their understanding of the diverse needs of consumers like me.

if you’re someone who struggles with maintaining the vibrancy of blonde or highlighted hair, I wholeheartedly recommend giving L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo a try. It’s a product that has worked wonders for me, and I believe it can do the same for you. With its hydrating formula, vegan ingredients, and proven toning effects, it’s a smart investment in your hair care routine. Don’t let brassiness hold you back from flaunting your best hair—make the switch today!

Feature	Description
Sulfate Free	Gentle on color-treated hair, prevents stripping of color and moisture.
Hydrating Formula	Infused with hibiscus and purple dye, tones brassy hair and moisturizes.
Usage Instructions	Use 2-3 times a week; lather and leave in for up to 2 minutes for best results.
Vegan Ingredients	Formulated without sulfates, parabens, or harsh salts.
L’Oreal Paris Innovation	Combines technology and quality for effective hair care solutions.

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4. Luseta Purple Shampoo and Conditioner Set for Blonde, Gray – Color Treated Hair – Sulfate Free Paraben Free – Infused with Cocos Nucifera Oil for Curly and Damaged Hair – 2×16.9oz

As someone who has always been passionate about hair care, I cannot emphasize enough how crucial it is to find the right products for maintaining vibrant and healthy hair. The Luseta Purple Shampoo and Conditioner Set for Blonde and Gray Hair has truly caught my attention, and I believe it may be the perfect solution for anyone with color-treated hair. This set is specially formulated to address the unique needs of blonde and gray hair, making it an excellent choice for individuals who want to maintain their beautiful locks while also ensuring they remain healthy and strong.

One of the standout features of this product is its color-brightening capabilities. The rich and neutral formula works wonders in eliminating brassy and yellow tones that can often plague blonde hair. I’ve personally dealt with unwanted brassiness, and I know how frustrating it can be. With Luseta’s Purple Shampoo, I can confidently say goodbye to those unwanted hues. The shampoo also cleanses gently, which is a significant plus for anyone looking to protect their hair while still achieving cleanliness. It’s a gentle approach that doesn’t sacrifice effectiveness, and for me, that’s a winning combination.

In addition to color correction, the shampoo does an impressive job of repairing split ends. For those of us with curly or damaged hair, split ends can be a common issue. The ability of Luseta’s shampoo to not only clean but also repair is a game-changer. I appreciate how it addresses multiple hair concerns in one step, saving me time and effort in my hair care routine.

The conditioner is another gem in this set. It not only enhances glossiness, giving hair that radiant shine we all desire, but it also provides protection against heat and environmental damage. As someone who regularly styles my hair with heat tools, I find this feature particularly reassuring. Knowing that my hair is shielded from damage allows me to style with confidence and creativity. Plus, the fact that these products are sulfate, paraben, and gluten-free gives me peace of mind. It’s refreshing to use hair care products that prioritize safety and health for my hair and scalp.

Furthermore, the pH balance of both the shampoo and conditioner is well within the optimal range, which is essential for maintaining the health of color-treated hair. The shampoo has a pH of 5.5 – 6.5, while the conditioner is slightly more acidic at 4.5 – 5.5. This balance is crucial for preserving color and ensuring that hair remains hydrated and vibrant. For anyone who has invested time and money into achieving their desired hair color, this is a feature that cannot be overlooked.

Lastly, it’s important to note that this product is salon-quality, making it a fantastic investment for those who want professional results at home. If you’re tired of lackluster hair or struggling with maintaining your blonde or gray locks, I genuinely believe that the Luseta Purple Shampoo and Conditioner Set can transform your hair care routine. It’s a product that delivers on its promises, and I encourage anyone who fits this description to give it a try. You may just find that it becomes a staple in your hair care regimen!

Feature	Description
Color Brightening	Eliminates brassy and yellow tones in blonde and gray hair.
Clean and Repair	Gently cleanses and repairs split ends.
Protect Hair	Promotes glossiness and protects against heat and environmental damage.
Safe Products	Sulfate, paraben, and gluten-free; pH balanced.
Color Safe	Salon quality, safe for color-treated hair.

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Why Purple Shampoo for Color Treated Hair Works Wonders for Me

As someone with color-treated hair, I’ve learned the hard way that maintaining the vibrancy of my color can be a bit of a challenge. That’s where purple shampoo comes into play. The unique formula, infused with purple pigments, is specifically designed to combat unwanted brassy tones that often develop over time, especially in blonde, silver, or highlighted hair. When I first started using purple shampoo, I was amazed at how effectively it neutralized those warm, yellowish hues that would sneak in after just a few washes.

In my experience, using purple shampoo has not only helped maintain my hair color but also improved its overall health. The gentle cleansing properties mean I can use it regularly without fear of stripping my hair of moisture. Instead, I find my hair feels softer and looks shinier after every wash. Plus, the purple hue itself adds a fun twist to my shower routine—it feels like a little luxury that goes a long way in preserving my hair color.

Another thing I appreciate about purple shampoo is its versatility. Whether I’m using it weekly or as a part of my regular hair care routine, I’ve found the right balance for my hair type. It allows me to extend the time between salon

Buying Guide: Purple Shampoo For Color Treated Hair

Understanding Purple Shampoo

When I first heard about purple shampoo, I was curious about how it could help my color-treated hair. I learned that purple shampoo is specially formulated to neutralize brassy tones in blonde, silver, or gray hair. The purple pigments counteract the yellow and orange hues that can develop over time.

Identifying My Hair Type

Before purchasing, I took a moment to consider my hair type. Is my hair fine, thick, curly, or straight? Each hair type can react differently to products. For instance, fine hair may require a lighter formula, while thick hair might benefit from a more moisturizing option. Knowing my hair type helped me narrow down my choices.

Checking Ingredients

I always find it crucial to examine the ingredients list. I looked for nourishing components like argan oil, jojoba oil, or keratin. These ingredients can help maintain the health of my hair while neutralizing brassiness. I also avoided sulfates and parabens, as they can strip color and moisture from my hair.

Frequency of Use

Determining how often I planned to use purple shampoo was another essential factor. Some brands recommend using it once or twice a week, while others suggest a more frequent application. I considered my hair’s specific needs and how often I wash my hair to find the right balance.

Color Maintenance

I kept in mind the importance of color maintenance. Purple shampoo can help prolong the vibrancy of my color-treated hair, but I also realized that it should be part of a broader hair care routine. I looked for complementary products like color-safe conditioners or treatments to enhance the overall health of my hair.

Reading Reviews

Before making my final decision, I spent some time reading reviews from other users. Hearing about their experiences helped me gauge how effective a product might be for my hair type. I paid attention to comments about consistency, scent, and overall results to make an informed choice.

Price Point

Lastly, I considered my budget. I found purple shampoos at various price points, so I wanted to choose one that fit my financial plan while still offering quality. I reminded myself that investing in a good product is worthwhile for the health and appearance of my hair.

By keeping these factors in mind, I felt more equipped to choose the right purple shampoo for my color-treated hair. It was all about finding the balance that worked best for me and my hair care routine.

Author Profile

Amanda Helsel

Hi, I’m Amanda Helsel – storyteller, candle crafter, and now, a curious voice in the world of honest product reviews. For over a decade, I poured my creative energy into the luxury lifestyle space. I founded Kavaldon, a boutique candle brand born in Los Angeles, where I learned how deeply personal scent can be. We weren’t just pouring wax – we were crafting mood, memory, and experience. Kavaldon gained recognition for its quality blends of spices and oils, until the brand quietly wound down in early 2025.

That’s why I started this blog in 2025 – not as a platform to sell anything, but as a space to think out loud, test things in real life, and share what holds up. Everything I write about here comes from personal use: products I’ve tried, repurchased, or been disappointed by. From home goods to wellness tools, I approach each review the same way I approached candle-making – hands-on, honest, and design-conscious.

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